Azure Wedding Cars


Azure Wedding Cars was established in 2011 and more recently came under new ownership with Dan Goodrum in May 2022.

Breathing a fresh energy, perspective and drive into the business, Dan is committed to offering a range of luxury wedding cars along with an extraordinary experience for your special day.

Based in Cheltenham, Gloucestershire, Azure was born out of a passion for Rolls-Royce and Bentley motor cars, and an unparalleled desire for a high quality of service and attention to detail.

Image of proprietor of Azure Wedding Cars, Dan Goodrum, wearing a suit and his chauffeurs hat leaning one arm on his blue Bentley Arrange. Image credit: Lee Hawley Photography of Lee Hawley Photography - Creative, Candid, Natural - Wedding Photographer

Our Background

Having originally invested in C18 CAL, a dark blue Bentley Brooklands built for the London-based Jack Barclay dealership as their demonstrator, Azure set out to offer a stylish chauffeur-driven luxury car service to anyone celebrating special occasions, or needing to impress in a social or corporate setting.

Since then Azure Wedding Cars, Cheltenham, has acquired a Rolls-Royce Flying Spur, which is one of only 50 that has the Bentley Turbo R engine in a Rolls-Royce and a very rare Bentley Arnage limousine. Each of these has 22” of legroom and Bentley Motors only built 25 of them for the UK market. In 2021 we acquired a classic: a Daimler Double-Six. It is a long wheelbase car and has an exceptionally smooth V12 engine. All of Azure’s wedding cars have been chosen for their ability to excel at catering for the discerning bride and groom on their wedding day.

Visit Us

We are extremely proud of our vehicles, and invite you to visit Azure Wedding Cars in Cheltenham, Gloucestershire to experience the luxury for yourself.

Awards & Accreditations

Google Reviews:
We now have over 170 5-star reviews on Google.

The Wedding Industry Awards:
2024 National Finalist
2024 Regional Best Newcomer
2018 Regional Finalist
2014 Regional Winner

The Great British Wedding Awards:
2022 Finalist

Weddings Inc. Wedding Industry Awards:
2021 Winner

The English Wedding Awards:
2019 Finalist

Guides for Brides:
Badge awarded for 100% 5-star reviews throughout 2017

Guides for Brides:
2017 Customer Service Awards – Shortlisted
(click logo to view certificate)

Official Partner of Bridebook.co.uk:
Member since 2018